THE NEW SOWAR 2000

Introducing the NEW SOWAR 2000 collection: inspired by the iconic 1990s bestseller. This watch is a sophisticated blend of elegance and sport.

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Top 5 Features That Define a West End Watch

Top 5 Features That Define a West End Watch

Why craftsmanship still matters in 2025 In a world where fast fashion and instant upgrades rule our daily lives, a quiet change is taking place. People are beginning to look for meaning in what th...
Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

In the past, exclusivity meant keeping valuables locked away. Fine watches were worn only on rare occasions and hidden from the daily rigors of life. But today, a new philosophy is redefining the w...
Why West End Watch Co. still matters in a digital age

Why West End Watch Co. still matters in a digital age

Time no longer flows naturally; it’s ruled by screens. The world is spinning faster than ever in 2025. Our watches beep with notifications, our phones track our steps, and our apps remind us when t...
Why craftsmanship still matters in 2025

Why craftsmanship still matters in 2025

In a world where fast fashion and instant upgrades rule our daily lives, a quiet change is taking place. People are beginning to look for meaning in what they buy, asking,  “What’s the legacy behin...
Top 5 Features That Define a West End Watch

Top 5 Features That Define a West End Watch

Why craftsmanship still matters in 2025 In a world where fast fashion and instant upgrades rule our daily lives, a quiet change is taking place. People are beginning to look for meaning in what th...
Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

In the past, exclusivity meant keeping valuables locked away. Fine watches were worn only on rare occasions and hidden from the daily rigors of life. But today, a new philosophy is redefining the w...
Why West End Watch Co. still matters in a digital age

Why West End Watch Co. still matters in a digital age

Time no longer flows naturally; it’s ruled by screens. The world is spinning faster than ever in 2025. Our watches beep with notifications, our phones track our steps, and our apps remind us when t...
Why craftsmanship still matters in 2025

Why craftsmanship still matters in 2025

In a world where fast fashion and instant upgrades rule our daily lives, a quiet change is taking place. People are beginning to look for meaning in what they buy, asking,  “What’s the legacy behin...