THE NEW SOWAR 2000

Introducing the NEW SOWAR 2000 collection: inspired by the iconic 1990s bestseller. This watch is a sophisticated blend of elegance and sport.

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Discover what makes a watch iconic and the enduring design codes behind it

Discover what makes a watch iconic and the enduring design codes behind it

What transforms a watch from a simple accessory into something iconic? It’s a question that collectors, designers, and watch lovers have debated for generations.  The answer frequently comes from d...
That’s what a 41-hour power reserve means on your wrist

That’s what a 41-hour power reserve means on your wrist

When you read the words “automatic movement with a 41-hour power reserve,” it can sound purely technical, like something meant for collectors or watchmakers.  But behind that short phrase lie decad...
Introducing the Classics XL Tsavorite Limited Edition, a tribute to Gulf elegance

Introducing the Classics XL Tsavorite Limited Edition, a tribute to Gulf elegance

Some watches go beyond measuring hours and minutes; they carry history, meaning, and artistry on your wrist. The new Classics XL Tsavorite from West End Watch Co. captures this craft. At first glan...
Discover the signature elements of West End Watch Co.

Discover the signature elements of West End Watch Co.

A watch dial is a canvas of design choices that defines identity. At West End Watch Co., every element is carefully chosen with purpose, designed for performance, and to convey something deeper.  F...
Discover what makes a watch iconic and the enduring design codes behind it

Discover what makes a watch iconic and the enduring design codes behind it

What transforms a watch from a simple accessory into something iconic? It’s a question that collectors, designers, and watch lovers have debated for generations.  The answer frequently comes from d...
That’s what a 41-hour power reserve means on your wrist

That’s what a 41-hour power reserve means on your wrist

When you read the words “automatic movement with a 41-hour power reserve,” it can sound purely technical, like something meant for collectors or watchmakers.  But behind that short phrase lie decad...
Introducing the Classics XL Tsavorite Limited Edition, a tribute to Gulf elegance

Introducing the Classics XL Tsavorite Limited Edition, a tribute to Gulf elegance

Some watches go beyond measuring hours and minutes; they carry history, meaning, and artistry on your wrist. The new Classics XL Tsavorite from West End Watch Co. captures this craft. At first glan...
Discover the signature elements of West End Watch Co.

Discover the signature elements of West End Watch Co.

A watch dial is a canvas of design choices that defines identity. At West End Watch Co., every element is carefully chosen with purpose, designed for performance, and to convey something deeper.  F...

Timekeeper KUWAIT Podcast

Exclusive Interview with jerome monnat, ceo of west end watch co

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