THE NEW SOWAR 2000

Introducing the NEW SOWAR 2000 collection: inspired by the iconic 1990s bestseller. This watch is a sophisticated blend of elegance and sport.

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The watch that carries Kuwait’s legacy into the future

The watch that carries Kuwait’s legacy into the future

In Kuwait, where family, heritage, and meaningful milestones are deeply valued, the most cherished gifts are never chosen in a hurry.  For generations, West End Watch Co. has held a quiet but const...
Fascinating facts you didn’t know about your West End Watch

Fascinating facts you didn’t know about your West End Watch

At first glance, a West End watch is the essence of elegance, with Swiss craftsmanship expressed in timeless design. Nevertheless, there’s much more than meets the eye. West End Watch Co. has been ...
Top 5 Features That Define a West End Watch

Top 5 Features That Define a West End Watch

Why craftsmanship still matters in 2025 In a world where fast fashion and instant upgrades rule our daily lives, a quiet change is taking place. People are beginning to look for meaning in what th...
Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

In the past, exclusivity meant keeping valuables locked away. Fine watches were worn only on rare occasions and hidden from the daily rigors of life. But today, a new philosophy is redefining the w...
The watch that carries Kuwait’s legacy into the future

The watch that carries Kuwait’s legacy into the future

In Kuwait, where family, heritage, and meaningful milestones are deeply valued, the most cherished gifts are never chosen in a hurry.  For generations, West End Watch Co. has held a quiet but const...
Fascinating facts you didn’t know about your West End Watch

Fascinating facts you didn’t know about your West End Watch

At first glance, a West End watch is the essence of elegance, with Swiss craftsmanship expressed in timeless design. Nevertheless, there’s much more than meets the eye. West End Watch Co. has been ...
Top 5 Features That Define a West End Watch

Top 5 Features That Define a West End Watch

Why craftsmanship still matters in 2025 In a world where fast fashion and instant upgrades rule our daily lives, a quiet change is taking place. People are beginning to look for meaning in what th...
Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

Discover how daily wear makes your watch more meaningful A guide by Yacob Behbehani Sons Co

In the past, exclusivity meant keeping valuables locked away. Fine watches were worn only on rare occasions and hidden from the daily rigors of life. But today, a new philosophy is redefining the w...

Timekeeper KUWAIT Podcast

Exclusive Interview with jerome monnat, ceo of west end watch co

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