West End Watch Co. has been around since 1886 and has a long history of workmanship and passion for making watches that last for generations. West End has always matched utility with timeless design. Its long history includes both military and civilian styles.
Over the decades, its watches have become trusted companions across continents, from the battlefields of the early 20th century to the wrists of modern collectors seeking heritage-infused sophistication.
In 2025, West End Watch Co. introduces a stunning update to its beloved CLASSICS 41 series, one that pays homage to the brand’s storied past while embracing the aesthetics of today.
The CLASSICS 41 in Sunray Green Dial with White Eastern Arabic Numerals is a bold yet refined expression of everything the brand stands for: heritage, resilience, and cultural significance.
This blog will take a closer look at this new watch, going into its design, symbolism, and technological capability to show why it stands out among modern Swiss mechanical watches.
A color steeped in meaning
At first glance, it’s impossible to ignore the richness of the green dial, its elegant sunray finish plays with light in a mesmerizing way. But this isn’t just a design choice.
Green has long held special significance across West End’s traditional markets, particularly in the Middle East. It symbolizes prosperity and purity and evokes serene, beautiful imagery.
By reviving this color in a modern timepiece, West End Watch Co. is paying tribute to its historical bestseller hues while appealing to a new generation of collectors.
Design that honors tradition
Set within a 41mm stainless steel case and bracelet, the watch has a commanding yet wearable presence. The Eastern Arabic numerals are not only visually striking but also luminescent, ensuring readability even in low-light conditions.
The luminous paint emits a green glow, echoing the dial’s central color theme while serving a practical function.
Another standout feature? The skeletonized cathedral hands are a nod to the brand’s military roots. These hands have been on West End watches for more than 100 years.
They give visual interest and a touch of history that experienced collectors will recognize right away. The luminescent hands ensure clear visibility, even in low-light or nighttime conditions.
Mechanics with a purpose
Under the hood, the watch runs on an automatic Swiss movement with a robust 41-hour power reserve
For those who appreciate craftsmanship, this movement guarantees accuracy and dependability without losing flair. It also has an Arabic day and date display reflecting cultural heritage wherever you go.
A collector's piece, a statement of style
Whether you’re a seasoned horologist or simply someone who values timeless craftsmanship, the new CLASSICS 41 in Sunray Green is a story on your wrist. A story of legacy, culture, and understated luxury.
Discover it now via @behbehani1938 on Instagram or explore the full range at www.westendwatchco-kw.com
